Using Foursquare For Business to Business Marketing? Yep!

Foursquare, launched in 2009, is a hot mobile social media platform self-described as a “friend-finder, a social city-guide and a game that rewards you for doing interesting things.” 
So far Foursquare has been very successful with

Individual users
Media outlets, such as The New York Times and The History Channel
B2C (Business to Consumer) companies, like Starbucks and McDonald’s

But [...]

A Win – Win Situation – Why Companies should consider using Affiliate Marketing

What is affiliate marketing?
How can B2B organizations get the most return on investment from affiliate marketing programs? This post serves as a baby step into the huge world of affiliate marketing and how B2B companies should consider starting an affiliate program, whether for their own products or partnering with organizations that have complementary products [...]