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Are Celebrities worth what they are paid?

July 22, 2010 by davehageman  
Filed under Marketing, Personal Development

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So I get Forbes magazine in the mail for FREE…. (for some reason I have no clue why I get it but I am ok with that : )) and this month’s issue was about Forbes Top 100 Celebrity List.   This list talks about not only the income that these celebrities make but also ranks them as the most powerful. 

It got me thinking about the book the Go Giver by Bob Burg and John David Mann.  In this book the author talks about 5 Stratospheric Laws of Success and the Second Law is the Law of Compensation.

The Law of Compensation states that :  Your income is determined by how many people you serve and how well you serve them.

If we look at the what the Law of Compensation tells us and then look at how many people the below Celebrity base serves then in my opinion, these people do deserve the money that they receive in payment for what they provide in service. 

Kobe Bryant

Take Kobe Bryant from the Los Angeles Lakers for example : 

The 2010 NBA Finals featured a rematch of 2008 with a renewal of the classic rivalry between the Lakers and Celtics and proved to be a smash hit in the ratings. With the historic rivalry between the two most successful teams in the league being the marquee matchup once again and the Finals going seven games for the first time since 2005, the series achieved a 10.6 rating and an average of 18.1 million viewers, the highest numbers since 2004. This was a 26% increase from 2009 and a 14% increase from 2008, the last time the Lakers and the Celtics met.  The deciding Game 7 garnered an 18.2 rating and a tally of 28.2 million viewers, making it the most-watched NBA game since Game 6 of the 1998 NBA Finals, which had a 22.3 rating and drew 72 million viewers.  It just goes to show that when people provide massive value they get massive results.

To archive the original story directly from Forbes Magazine, click here:

See attached List on where your favorite Celebrity stacks up!

The Celebrity 100

Rank Name Pay ($mil) Money Rank TV/Radio Rank Press Rank Web Rank Social Rank Category
1 Winfrey, Oprah Winfrey 315 1 1 5 5 11 Personalities
2 Knowles, Beyonce Knowles 87 11 9 13 2 15 Musicians
3 Cameron, James Cameron 210 2 21 9 20 81 Directors/Producers
4 Gaga, Lady Gaga 62 22 13 4 1 1 Musicians
5 Woods, Tiger Woods 105 7 7 6 35 34 Athletes
6 Spears, Britney Spears 64 20 15 24 3 2 Musicians
7 U2 130 3 54 18 11 28 Musicians
8 Bullock, Sandra Bullock 56 25 6 21 17 62 Actresses notv
9 Depp, Johnny Depp 75 14 34 22 16 21 Actors notv
10 Madonna 58 24 16 3 4 33 Musicians
11 Cowell, Simon Cowell 80 12 20 20 46 64 Personalities
12 Swift, Taylor Swift 45 38 8 27 8 3 Teen stars
13 Cyrus, Miley Cyrus 48 32 17 26 6 20 Teen stars
14 Bryant, Kobe Bryant 48 32 22 16 21 22 Athletes
15 Jay-Z 63 21 45 29 23 26 Hip-hop impresario
16 Black Eyed Peas 48 32 42 36 18 37 Musicians
17 Springsteen, Bruce Springsteen 70 16 48 32 47 48 Musicians
18 Jolie, Angelina Jolie 20 76 19 30 10 41 Actresses notv
19 Limbaugh, Rush Limbaugh 58.5 23 10 45 41 78 Personalities
20 Jordan, Michael Jordan 55 26 38 31 38 27 Athletes
21 McGraw, Dr. Phil McGraw 80 12 3 68 94 45 Personalities
22 Spielberg, Steven Spielberg 100 8 71 40 49 77 Directors/Producers
23 DeGeneres, Ellen DeGeneres 55 26 31 58 50 5 Personalities
24 Letterman, David Letterman 45 38 3 25 33 76 Personalities
25 Perry, Tyler Perry 125 4 56 76 82 36 Directors/Producers
26 Aniston, Jennifer Aniston 27 67 40 41 22 74 Actresses notv
27 Pink 44 43 35 35 14 18 Musicians
28 James, LeBron James 43 45 23 11 39 31 Athletes
29 Federer, Roger Federer 43 45 28 1 44 13 Athletes
30 Pitt, Brad Pitt 20 76 25 15 12 73 Actors notv
31 Mayweather, Floyd Mayweather 65 19 47 62 77 52 Athletes
32 Bay, Michael Bay 120 5 90 71 70 97 Directors/Producers
33 Trump, Donald Trump 50 30 26 57 59 75 Personalities
34 Leno, Jay Leno 35 54 2 28 29 65 Personalities
35 Coldplay 48 32 86 47 26 4 Musicians
36 Beckham, David Beckham 44 43 64 10 31 19 Athletes
37 Seinfeld, Jerry Seinfeld 75 14 51 80 86 89 Comedians
38 AC/DC 114 6 88 100 83 24 Musicians
39 Stern, Howard Stern 70 16 57 92 63 84 Personalities
40 Jonas Brothers 35.5 53 32 56 15 7 Teen stars
41 Hanks, Tom Hanks 45 38 49 44 42 46 Actors notv
42 Lucas, George Lucas 95 10 94 81 67 82 Directors/Producers
43 Beck, Glenn Beck 35 54 12 50 28 39 Personalities
44 Seacrest, Ryan Seacrest 51 29 41 83 75 14 Personalities
45 Mickelson, Phil Mickelson 46 37 24 19 88 90 Athletes
46 Stiller, Ben Stiller 53 28 72 61 68 23 Actors notv
47 Bruckheimer, Jerry Bruckheimer 100 8 94 88 89 94 Directors/Producers
48 Ronaldo, Cristiano Ronaldo 36 51 97 2 19 8 Athletes
49 Rodriguez, Alex Rodriguez 36 51 11 14 73 83 Athletes
50 Pattinson, Robert Pattinson 17 86 53 37 7 68 Actors notv
51 O’Brien, Conan O’Brien 38 50 5 46 93 30 Personalities
52 O’Neal, Shaquille O’Neal 31 61 27 33 60 9 Athletes
53 Patterson, James Patterson 70 16 98 84 97 57 Authors
54 Chesney, Kenny Chesney 50 30 70 89 91 40 Musicians
55 Pacquiao, Manny Pacquiao 42 47 52 52 64 60 Athletes
56 Cruise, Tom Cruise 22 73 43 38 25 43 Actors notv
57 Sandler, Adam Sandler 40 48 65 74 66 10 Actors notv
58 Clooney, George Clooney 19 83 14 12 24 53 Actors notv
59 Meyer, Stephenie Meyer 40 48 85 59 32 87 Authors
60 Diaz, Cameron Diaz 32 59 61 54 36 79 Actresses notv
61 Williams, Serena Williams 20 76 18 8 57 32 Athletes
62 Rascal Flatts 45 38 69 90 90 42 Musicians
63 Sheen, Charlie Sheen 30 62 29 70 55 70 Television actors
64 Jeter, Derek Jeter 30 62 36 34 79 67 Athletes
65 Armstrong, Lance Armstrong 20 76 33 7 62 12 Athletes
66 Stewart, Kristen Stewart 12 92 62 53 9 69 Teen stars
67 Keith, Toby Keith 48 32 81 93 95 99 Musicians
68 Combs, Sean (Diddy) Combs 30 62 63 75 30 56 Hip-hop impresario
69 King, Stephen King 34 57 82 63 40 51 Authors
70 Parker, Sarah Jessica Parker 25 68 55 55 56 71 Actresses notv
71 DiCaprio, Leonardo DiCaprio 28 65 67 42 48 58 Actors notv
72 Sheindlin, Judge Judy Sheindlin 45 38 77 96 100 80 Personalities
73 Downey, Robert Downey Jr 22 73 60 39 45 85 Actors notv
74 Wayne, Lil Wayne 20 76 76 67 13 6 Hip-hop impresario
75 Witherspoon, Reese Witherspoon 32 59 79 82 61 61 Actresses notv
76 Urban, Keith Urban 27.5 66 50 73 78 50 Musicians
77 Roberts, Julia Roberts 20 76 58 49 37 72 Actresses notv
78 Carell, Steve Carell 34 57 78 72 84 54 Television actors
79 Streep, Meryl Streep 13 91 30 23 43 59 Actresses notv
80 Akon 21 75 92 77 27 16 Hip-hop impresario
81 Sharapova, Maria Sharapova 25 68 87 43 80 29 Athletes
82 Radcliffe, Daniel Radcliffe 25 68 90 66 58 86 Teen stars
83 Williams, Venus Williams 15.5 88 39 17 81 38 Athletes
84 Romano, Ray Romano 35 54 82 91 99 98 Television actors
85 Bundchen, Gisele Bundchen 25 68 93 94 69 55 Models
86 Klum, Heidi Klum 16 87 74 69 51 49 Models
87 Barrymore, Drew Barrymore 15 90 73 64 52 44 Actresses notv
88 Baldwin, Alec Baldwin 8.5 98 37 48 54 93 Television actors
89 Kiefer, Kiefer Sutherland 20 76 80 86 76 92 Television actors
90 Fey, Tina Fey 7.5 99 46 60 74 66 Television actresses
91 Moss, Kate Moss 9 97 89 51 34 63 Models
92 Parker, Eva Longoria Parker 12 92 65 79 65 47 Television actresses
93 Dunham, Jeff Dunham 22.5 72 99 98 96 25 Comedians
94 Lopez, George Lopez 18 85 68 87 87 35 Comedians
95 Heigl, Katherine Heigl 15.5 88 75 78 71 96 Television actresses
96 Patrick, Danica Patrick 12 92 44 65 85 95 Athletes
97 Hudson, Kate Hudson 11 95 58 85 53 99 Actresses notv
98 Handler, Chelsea Handler 19 83 84 97 92 17 Comedians
99 Hewitt, Jennifer Love Hewitt 6.5 100 96 95 72 88 Television actresses
100 Hargitay, Mariska Hargitay 9.5 96 100 99 98 91  

Television actresses
This list is directly from Forbes.com.

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